Tag: Branding

Subway hypocrisy

(flickr tags: subway restaurant)
In the style of McDonalds’ Monopoly game, Subway is now offering the Scrabble game where customers can either win instantly or collect letters from stickers sold with the food and win prizes. What I find interesting is that the only way to play is by purchasing a 32 […]

Netflix Price Cut

I know this is all just part of a price war between Netflix and Blockbuster, but I was happy to get the following e-mail:

Personally, even if it was more expensive than Blockbuster, I’d never switch from Netflix. The main reason I joined was because I got tired of Blockbuster stores not having any of the […]

Business Objects brand identity

(flickr tag: light)
Business Objects recently redefined their brand identity and it’s interesting to see how open they have been with the way they want to be perceived and why they chose what they did. I suppose since it’s such a large company, these explanations are necessary, but it’s still a […]

Brand attributes

(flickr tag: brand)
Lately I’ve been thinking a lot about brand attributes. It particularly came up when we were working with a graphic designer to create icons to use in one of our applications. The original set of icons created was good, but it just didn’t feel right to be used […]