Unfortunate cover design
date: April 24th, 2007
tags: Design, Print

Illuminating the Path: The Research and Development Agenda for Visual Analytics

When I first saw the cover for the book Illuminating the Path: The Research and Development Agenda for Visual Analytics, it made me laugh. The first thing that comes to mind when I see it is that it’s some kind of spiritual book. Illuminating the path to… enlightenment? spirituality? I did a search on Amazon for “Illuminating the Path” and the first few results were:

You’d think that people who are well versed in displays of visual information would catch this obvious blunder. At least this book is not geared toward the general public.

(flickr tags: illuminating, path)


Comments

1 comment

  1. Business Objects brand identity : UI Notebook on May 22nd, 2007 5:06 pm

    […] the tagline “Let there be light” reminds me of this mistake, but it is bold (something BOBJ wants to be) and certainly gets some […]

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